Lifestyle Conventions 2&3

LIFESTYLE CONVENTIONS

CONVENTION 2

There is a model or celebrity on the front cover as the main image and he/she is looking directly at the camera

 

CONVENTION 3

Direct mode of address is used – the magazine is talking to you and makes a direct reference to you lifestyle. ie. Lose Your Gut, Impress Your Girlfriend, New Styles for You!

Introduction to lifestyle magazines

The contents of this magazine are health, fitness, and food. The main focus of this video is the fitness, eating healthy, looking good, workouts, and tips to get ripped. The front cover even tells you whats inside, for example it says 'top foods for abs'. The magazine is based on how to look to good and that only. The front cover is of a built man showing of his muscles which connotes that the person has put the man on there to show if you do what the magazine says you will turn out like him, which you won't he has probably trained for ages for his body to be like that. 

The page is layout so that the man is the main feature with lots of facts around it trying to suggest that he got his six pack by obeying these facts and tips, which is incorrect.

                                          Music Video Task



http://www.youtube.com/watch?v=StFeOz901p8

Wrecking ball by Miley Cyrus represents women in a bad way because she is dancing around set naked with just her back covering her private parts from being viewed by everyone watching. The props are a wrecking ball which she swings on naked, enjoying herself as she does it. She also licks a sledge hammer sexually. She is wearing masacara as it smudges during the video. The location is in a small room with a wall put up and the ball swings through it. The camera is mainly zoomed out so that everything can be seen. An example of Miley Cyrus looking sexual is in the picture, she is licking the sledge hammer in such a way she is imaging it is something else, which is pleasuring the viewers, also in some scenes she is naked with just a chain covering her private parts.

http://www.youtube.com/watch?v=F57P9C4SAW4

California Gurls by Katy Perry represents women in a bad way because she is basically naked covered up by a piece of soap, the props are lots of candy and dice. She is waling through a make believe candy world that every sweet comes to life as something, for example a strawberry lace turns into a snake. Whilst naked she often winks and licks her lips. For example in the picture she is half naked and licking the candy and using seductive eyes to look at the camera.  The video often zooms in on her facial expressions, e.g when she is licking her lips.

http://www.youtube.com/watch?v=otCpCn0l4Wo
McHammer cant touch this represents girls in a positive way because the girls and all covered up and look classy and are treated like queens, as well as looking classy they act classy, their facial expressions are not sexual in anyway. They do not look although they are surrounded by a big gang of boys and are being used, instead they are respected and not looked upon in a sexual way!

Grading

1/12

D1

You have chosen your examples well, but you don't really have any specific examples to back up your points made. This will effect your ability to actually answer the representation.

T: Find examples from your chosen videos, and use them to help you fully explain your points.

Minture Effect

• Duplicate your background (image) layer.
• Convert that layer for Smart Filters (Filter > Convert for Smart Filters) so you can go back and adjust the amount of blur we’re about to add.
• Apply a Gaussian Blur via Filter > Blur > Gaussian Blur. A healthy amount, say 15px, is good to start off with.
• On that same layer, create a layer mask by clicking the mask icon at the bottom of the Layers palette.
• Go to the Gradient tool on the toolbar and change the type of gradient to Reflected (fourth icon in on from the left).
• With the mask selected on the Layers palette, draw a vertical line from the center of your subject to the top of the image. Where you start your line will be where it is most sharp.
• Go back and double click on the Gaussian Blur layer to add or remove blur to make it a little more seamless.

Grading


1/12

AMBER

This isn't really finished and you don't really explain how you perform the task here.


T: Please finish this task fully explaining how you use the tool using step by step images.

Representation homework 2

In many rap videos women have no identity except as sexual playthings and "eye candy"

I agree with this statement because in many videos such as wrecking ball, Gold Digger by Kanye West and Blurred Lines most of the girls are in the video because they look "sexy" and attract young men therefore they are seen as eye candy. Furthermore this will imply to young men that girls are just sex toys. Also having girls in videos doing sexual things and seducing the men will be influenced on the younger generation, this is already happening when Miley Cyrus and Rihanna started to twerk (shake their bum in a sexual way) many young girls are now starting to twerk and it is now seen as normal, because a famous person has done it everyone is starting to do it. However this is not normal for an 11 year old girl to do because most girls should become such at a reasonable age such as 18.

'These images do provide pleasures to some viewers. But the concern is that men may internalise the notion that women are nothing more than sexual objects waiting to be used.'
I agree that the women in the videos give pleasures to some viewers - these are negative images probably being viewed by secondary school students. Therefore this links to that women are nothing but sexual objects waiting to be used because a virgin would think that all girls are like these women and would throw their body around you. Therefore an image is created and it could be stereotypical that women should have a perfect body, good looking and is pretty much a man's sex object. In this day and age the concern is that the videos become pornographic and that young children between 7-10 are learning about sex too quickly and seeing things they should not see. Therefore as the videos get worse by 2018 the representation for women would become different from when MC Hammer had video girls. They used to be classy and elegant and now you could call them not classy, fake and flash their body for money. This is all influenced by the Media and most children these days are surrounded by Media. There's the Nuts Magazines where young children can see, Music videos are easily accessible on YouTube, there would be no stopping these younger teens and children perceiving the negative approach/representation because the videos are becoming worse and worse.

These sorts of images are not unique to hip hop. Objectified female bodies are everywhere. They appear throughout our culture in films, advertisements, television programmes etc. However, within music videos, this is virtually the ONLY vision of women available.'

I disagree that these sort of images are not unique to hip hop because in the film Horrible Bosses, Jennifer

Aniston in the film plays a part that is very sexual towards men, her movement is seductive and provocative and this film was a 12 rating. Therefore many young children would be able to see what a stereotypical women is now. In the new Gilette advert there are two women in small clothing giving another stereotypical and negative representation towards women. In the programme Geordie Shore the girls are always wanting to pull men and have sex with them, this will tell the younger audience that girls just want to have sex and that to men they are just objects. This shows many different ways where young men can see what women are now represented as. And sexy, good looking women are now the only vision in Men's music videos because sex sells. And the more money the artists make the more girls they will use therefore Hip Hop Honey's will become worse over time till there will be action taken but there is none at the moment.

Will it be to late for when the children become influenced by the negative representation of women and how they should be treated and used?

Grading

1/11

C3

What you have here is good and you have responded well to the question. You have used examples and 

some terminology. 

T: What you must do now is develop your points and fully explain them using multiple specific examples. Pick out some of the way the videos you have used for evidence backs up your point.